Campaign will promote BigBendHealth.com
The 2009 program will be targeted at
doctors, patients and job seekers
By Dave Hodges
Democrat Business Editor
December 18, 2008
Organizers promoting the Web portal BigBendHealth.com will begin 2009 with an
advertising campaign designed to increase the public's awareness of the site and
its benefits for doctors, patients and job seekers.
Details of the campaign, which includes everything from a 30-second television
commercial to billboards throughout the area, were described during a Wednesday
meeting of the Healthcare Roundtable of the Economic Development Council of
Tallahassee/Leon County. The conversation also included inviting more
health-care companies and industry allies to help underwrite some of the costs.
"Everybody I have talked to has been very positive about it. I don't foresee any
problems," said roundtable member Martin Shipman, CEO of Tallahassee Orthopedic
Clinic.
Another goal of the promotion is to increase the usage of the site, which has
separate sections for physicians, patients and for those seeking jobs in
health-care professions. Hospitals, medical practices and other employers are
posting jobs on the site, which also has wage and labor market information on
the area.
"Fortunately, this is an industry that continues to show growth despite the
overall economic decline," said Kimberly Moore, CEO of Workforce Plus, during
her remarks on BigBendHealth.com as a tool for employers and job applicants.
The Web site also provides secure, online access to patient records, a feature
that doctors, hospitals and other providers can utilize to save time and make
patient care more efficient. They can obtain a patient's personal health record,
receive lab test results, transmit billing data and other information.
"It's an exciting time. The work we have done here is a model that can be used
across the state and around the nation," said Zach Finn, vice president of
operations at heath-care technology company Avocare.
Contact Democrat Business Editor Dave Hodges at (850) 599-2321 or
dhodges@Tallahassee.com.
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